Customer Journey Maps are invaluable tools that pave the way for personalization and targeted engagement. However, creating the customer journey map presents significant obstacles, with only 29% of senior marketers reporting they are effective or very effective at mapping the customer journey. In this Toolkit, Hanover breaks down the research tools needed to accurately map and measure each stage of the customer journey.
Download the toolkit to learn tips for how to:
- Track customer activity
- Identify engagement touchpoints across the customer journey
- Evaluate the right metrics and establish KPIs that resonate with the c-suite