Drive Your Enrollment Strategy with Cross-Departmental Collaboration

Enrollments represent a significant revenue source for all higher education institutions, but enrollments have been in decline for eight years. With the COVID-19 pandemic placing further pressure on enrollment targets, this decline is expected to continue, with early projections suggesting the potential for a 15% drop in enrollment this fall.

With varied contributors of enrollment decline, the burden of addressing the enrollment challenge can’t just be placed on enrollment departments alone. Combating these challenges requires an institution-wide effort to creatively and strategically target enrollment efforts while standing out from the competition.

By leveraging the unique strengths of each department, institutions can holistically address the various contributors of enrollment decline. Our report, Drive Your Enrollment Strategy with Cross-Departmental Collaboration, outlines how departments beyond enrollment can contribute by optimizing academic programs and tuition/aid structures, communicating institutional value and alumni success, and improving student engagement and retention.

Download the eBook to learn how:

  • Enrollment departments can optimize the enrollment funnel and appeal to new student segments
  • Academic Affairs can attract students and deliver value with high-demand programs
  • Marketing can build and communicate a unique value proposition
  • Alumni Affairs can highlight post-graduate outcomes
  • Student Affairs can implement strategies that engage and retain students
  • Finance can align tuition and aid structures to prospective student needs

Download the eBook today! 

Hanover Research