Driving Growth for Software Companies Through Better Customer Insights

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driving growth in the software sector through customer insights

Megatrends such as the transition to remote work and an increased reliance on technology to facilitate work have accelerated, opening up a wealth of opportunities for software companies that more quickly understand and capitalize on changing customer behavior.

Hanover Research surveyed 197 U.S.-based software leaders to help software companies understand the key challenges and priorities for the industry in 2021.

Download the findings to learn:

  • Which challenges will be the most pressing this year
  • Customer insights to leverage to meet your growth goals
  • How to take advantage of new opportunities in 2021


Download the report to find out how to drive growth in 2021 through market research.

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