Enrollment Choice Report: Understanding Student Matriculation Decisions in 2019

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Enrollment Choice report

The cost of higher education in the United States is reaching a tipping point. Less than a third of incoming undergraduate students now believe that the cost of attending a higher education institution in the United States is reasonable based on the value received.

The high tuition/high aid model used by many institutions will unlikely be sustainable in the long term, making it crucial for institutions to understand the factors that impact student enrollment decisions. In the Enrollment Choice Report, Hanover Research discusses notable findings from its survey deployed to incoming freshmen, including:

  • The importance of cost to students’ enrollment decisions,
  • How many students actually attend their first-choice institution, and
  • Which factors are truly considered important by students when making their institution decisions.

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