Organic growth remains one of the most difficult targets for companies to consistently hit. Most companies have several options for driving growth, but first they must choose a market in which to invest: the one they currently occupy, an adjacent market, or one that’s entirely new.
Companies may be tempted to make market decisions based on instinct and experience—yet, 60% of best-in-class companies make decisions based on data rather than gut feelings. Market growth tests help companies make informed investments that can result in increased revenue and positive ROI.
