Search
Close this search box.

Guide to Customer Segmentation

Build Customer Segments to Reach the Right Customers

Customer behavior is changing faster and more frequently than ever. Companies that haven’t adapted are finding it harder to win and retain business. Customers are instead drawn to customer-centric companies, ones that know who they are, what they need, and how to reach them effectively.

Customer segmentation — breaking an audience into groups of customers with similar characteristics and preferences — helps companies understand and target their audience. This insight helps drive revenue and sales, increase bottom lines, and build an enhanced customer experience.

While successful customer segmentation can help organizations forge relationships with their audience, effectively segmenting customers can be a complex challenge.

This guide will equip you to leverage customer segments in your organization. You will learn how to:

Guide to customer segmentation

Effectively Target Your Most Valuable Buyers

With segmentation data, companies are 130% more likely to know their customers’ motivations and 60% more likely to understand their concerns and challenges

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

Let us come to you!

Receive industry insights directly in your inbox

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: