Best Practices in Higher Education Marketing Strategy
Institutional spending on marketing is increasing. 61% of higher education institutions spend more than $100,000 on marketing per year, while 31% spend more than $200,000 per year. 

With hundreds of thousands of dollars being dedicated to marketing efforts, how can Presidents, Provosts, Deans, Chief Marketing Officers, and those that support them ensure they are taking the right approach?
 
Download the research brief to learn:

  • How to employ earned, shared, paid, and owned media tactics to meet institutional marketing goals
  • Tips on developing an effective marketing strategy
  • Best practices to maximize marketing impact

Hanover Research