Best Practices in Higher Education Marketing Strategy. College Marketing. University Marketing.

With heated competition across higher education institutions vying for a shrinking pool of potential students, institutions are investing in marketing to maximize awareness and differentiate themselves from competing institutions.

With 61% of higher education institutions spending more than $100,000 on marketing per year, how can Presidents, Provosts, Deans, Chief Marketing Officers, and those that support them ensure they are taking the right approach?

Download the research brief to learn:

  • How to employ earned, shared, paid, and owned media tactics to meet institutional marketing goals
  • Tips on developing an effective marketing strategy
  • Best practices to maximize marketing impact

Hanover Research