Use these proven practices to recruit and serve more Gen Z and Gen Alpha students at your institution.
Generation Z (Gen Z) students now straddle traditional age and adult learner demographics, and the oldest of Gen Alpha has reached high school. As college classrooms become more multigenerational, it’s a necessity for higher education institutions to adapt their strategic enrollment strategies to meet the newest students’ complex needs.
Download Hanover’s infographic, 9 Tips to Attract Gen Z Students, to learn what motivates younger students to engage, including:
- Gen Z’s social, cultural, financial, and technological priorities
- Emerging differences in Gen Alpha’s outreach needs
- How to optimize your messaging, support, and academics to serve these cohorts
“Now in their teens and twenties, members of Generation Z are diverse, tech savvy, and optimistic about their personal futures. But they’re also cost-sensitive, skeptical about college ROI, and facing a difficult job market.
As this generation rethinks traditional college and career pathways, higher education institutions must continue to adapt their recruitment and retention strategies to keep pace with their motivations and evolving needs.”
Recruit and Retain More Generation Z Learners
Teenagers and young adults have different expectations about higher education than previous generations.
Generation Z is diverse, altruistic, adept with AI and technology, and optimistic about their personal futures. Yet they are also cost sensitive, debt averse, and more skeptical than ever about the value of a college degree.
Their younger Gen Alpha counterparts, many of whom are now in middle and high school, are closely watching and learning from them.
Colleges and universities — many of which were established over a century ago — must understand what matters most to today’s prospective students and leverage that knowledge to continue to attract, enroll, and retain these students.
To effectively engage Gen Z students and begin outreach to Gen Alpha, it’s more critical than ever for higher education leaders to adapt their outreach, recruitment, and retention efforts to meet these students’ changing needs, priorities, and expectations.
Use the updated data and tips in this detailed infographic to captivate and connect with this current generation — and start to build your understanding of the next generation that follows.
