Between shifting market landscapes and evolving buyer habits, it’s never been more critical for companies to get branding right. It’s why 75% of companies have undergone a rebrand since 2020. But what does “right” look like?
In this infographic, It’s Time to Rethink Your Brand, Hanover Research discusses why it might be time for your organization to consider a rebrand to achieve your business goals.
Rebranding is not a shoot-from-the hip endeavor: It’s a multi-step, multi-stakeholder process and should be treated as such. A rebrand without a strategic, structured approach risks failure before it ever sees the light of day. While the process might differ from company to company, there are certain best practices that improve your odds of success.
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