Leveraging Your Customer Experience Toolbox

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Prioritizing customer experience can help organizations boost revenue, increase market share, and retain customers—but research still shows a significant gap between the experience companies think they provide, and the experiences customers actually have.

Hanover Research created the Leveraging Your Customer Experience Toolbox to help organizations narrow this gap by delighting customers across each stage of the buying journey.

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Delight Customers Across the Buying Journey

The key to providing an effective customer experience is to delight customers across each stage of the buying journey. This requires mapping the customer journey and collecting research that provides insights at each stage to back product, service, and technology changes that will exceed customer expectations. According to our research, nine in 10 executives who have mapped the customer journey say doing so has increased customer satisfaction, led product development, and helped them close gaps in communication touchpoints.

Download the report to find out how to exceed your customers' expectations and close the customer experience gap.

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