Prioritizing customer experience can help organizations boost revenue, increase market share, and retain customers—but research still shows a significant gap between the experience companies think they provide, and the experiences customers actually have.
Hanover Research created the Leveraging Your Customer Experience Toolbox to help organizations narrow this gap by delighting customers across each stage of the buying journey.
The key to providing an effective customer experience is to delight customers across each stage of the buying journey. This requires mapping the customer journey and collecting research that provides insights at each stage to back product, service, and technology changes that will exceed customer expectations. According to our research, nine in 10 executives who have mapped the customer journey say doing so has increased customer satisfaction, led product development, and helped them close gaps in communication touchpoints.
Solutions
Receive industry-leading insights directly in your inbox.
If you have difficulty accessing any part of this website or the products or services offered by Hanover Research, please contact us at info@hanoverresearch.com for support.
Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.
Have questions? Please visit our contact page.
Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: