Market Growth - Market Entry Guide

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for driving growth, from launching new products to targeting new customers–but how does a company decide which market growth path to take?

This guidebook reviews five market growth tests companies can deploy to evaluate their growth options. By using these growth tests, companies reduce the risk of underperforming in the market, heighten their effectiveness by understanding how to differentiate themselves from their competitors, and can concentrate their efforts on the most attractive growth areas.

Download the guidebook to learn:

  • Five core market evaluation growth tests companies can deploy
  • Critical questions to ask during each growth test
  • Research solutions that can help companies make considered comparisons across their market growth path options

Hanover Research