New products can be highly profitable, but only if you’ve done the right research.
In fact, the average ROI of rigorous new product development is 1,500%. But this was only obtainable because those products underwent a repetitive cycle of evaluation and enhancement. The result? When it came time to launch, those products were enthusiastically received by the market.
Download Hanover’s New Product Development Checklist to learn how you can conduct the research you need to ensure a successful new product development process.