New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of new products launched will fail within the first year. The key to a successful product launch is the rigor of the NPD process itself.
Download Hanover’s Critical Pitfalls of New Product Development Process to understand how to generate new product ideas, refine existing products, price products, and develop go-to-market strategies with qualitative and quantitative research, including concept testing, market opportunity, product testing, and shopper experience analysis.
When you’re ready for the next step in your product lifecycle, Hanover Research can help.
