critical pitfalls of the new product development process

New product development (NPD) plays a pivotal role as the primary driver of corporate organic growth, yet almost half of new products launched will be shuttered within the first year. The key to a successful product launch is the rigor of the NPD process itself. Download this research brief to learn:

  • The benefits of a stage-gate or waterfall NPD process
  • Critical questions to ask at each stage of the NPD process
  • Common pitfalls to look out for and how to avoid them
  • Key market research tools to employ at each stage of the NPD process

Hanover Research