The new product development (NPD) process plays a pivotal role as the primary driver of corporate organic growth—yet, executives frequently get it wrong, jeopardizing investments of time and money. With 40% of all new products failing in the first year, it is imperative for organizations to understand each phase of the NPD process in order to avoid potential costly missteps.
Our new infographic, Questions to Ask in New Product Development, guides organizations through each phase of the NPD process in order to set new products up for a successful launch.
Download the infographic for:
- Statistics on why the NPD process is so crucial
- Key critical questions to ask
- Research tools to incorporate for each phase