Questions to Ask in New Product Development

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83% of executives say new product development research is necessary for the success of a product.

The new product development (NPD) process plays a pivotal role as the primary driver of corporate organic growth—yet, executives frequently get it wrong, jeopardizing investments of time and money. With 40% of all new products failing in the first year, it is imperative for organizations to understand each phase of the NPD process in order to avoid potentially costly missteps.

Our infographic, Questions to Ask in New Product Development, guides organizations through each phase of the NPD process in order to set new products up for a successful launch.

Infographic Includes

New Product Development Infographic

Ask key critical questions on NPD

See which research tools to incorporate across each phase of the NPD process to set your new product up for a successful launch.

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