While 40% of new products fail within the first year, yours doesn’t have to. Identify and resolve any challenges–before going to market–by asking some simple but critical questions during your new product development (NPD).
While 40% of new products fail within the first year, yours doesn’t have to. Identify and resolve any challenges–before going to market–by asking some simple but critical questions during your new product development (NPD).
Developing and launching new products plays a pivotal role as a primary driver of corporate organic growth—yet 40% of products fail within the first year, jeopardizing investments of time and money.
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