Generation Z (Gen Z) is the newest cohort of students to arrive on college campuses. With one-third of polled teens saying they are unsure if they will pursue a four-year degree, it is more critical than ever for colleges to adapt to and meet the needs and desires of Gen Z in order to attract and retain new students.
Hanover’s latest infographic, 9 Tips to Attract Gen Z Students, helps institutions understand teens’ motivations and expectations about college in order to best serve them.
Gen Z is different from past generations in that they are the most racially and ethnically diverse, and financially savvy. They are also skeptical about the high cost of a four-year institution.
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