The Power of Customer Journey Mapping 2022

Successful companies know how to provide customers with a great experience. Their secret? Customer journey maps.

By providing a roadmap of how customers interact with your brand — from initial research and discovery to purchase and retention — customer journey maps demystify the customer experience. Companies use these journey maps to keep ahead of customers’ changing needs, guide marketing investments, and inform product and service decisions. In fact, 79% of companies say their maps have allowed them to become more customer-centric.

Looking to develop and leverage your own customer journey map? We surveyed 400 companies nationwide to help demystify:

customer journey mapping

Leverage Your Data to Improve Customer Experiences

By providing a roadmap of how customers interact with your brand—from initial research and discovery, to purchase and retention—customer journey maps demystify the customer experience.

Download the report to improve customer experiences and increase loyalty with customer pathway data.

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