Product Development Reduces Risk and Increases ROI: An Assessment of COVID-19 Impact

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Businesses are more risk averse than ever—in fact, over 2 in 5 organizations have launched product development-related activities as a direct result of COVID-19, as many executives see it as a valuable way to reduce risk. Being confident in an investment’s ability to generate revenue is imperative in the current economic climate.

Hanover Research reissued its 2020 Product Development survey to determine what, if anything, had changed since the start of COVID-19. The results showed that the strength of this sentiment has increased almost universally amid the pandemic.

Download this toolkit to learn:

  • Why companies view product development as crucial to their success right now
  • How product development saves organizations time and money during the pandemic
  • How executives’ views of each product development stage have over the last few months

Download the toolkit and start reducing your organization’s risk today!

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