Analysis of Tuition Pricing Strategies

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Slow and uneven economic recovery after the Great Recession and the rising awareness of student debt has put college affordability at the forefront of many potential college students’ and parents’ minds. As price resistance continues to rise in higher education, many public and private institutions look towards creative tuition pricing strategies to compete for students, drive enrollment, and increase revenue.

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Review Tuition Pricing Strategies To Boost Enrollment

Tuition fees continue to increase across the board, with the most significant increases in private and public out-of-state. In 2016-2017, the average published tuition and fee price at private, non-profit institutions was $33,480, compared to $24,930 for out-of-state students and $9,560 for in-state students at public institutions. Private tuition and out of state tuition both increased 3.6%, while in-state tuition increased by 2.4%.

Download the Research Brief: Analysis of Tuition Pricing Strategies for an overview of trends in tuition pricing, tuition discounts, and other institutional approaches to affordability.

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