Companies are swimming in more data than they know what to do with.
While nearly two-thirds of businesses succeed in capturing data, less than half are effective in using this data to guide corporate strategy and develop insights.
This report unpacks how companies can synthesize disparate data sources in actionable insights to drive innovation and growth strategies.
Sources of customer data are nearly ubiquitous: 97% of B2B firms have customer relationship management software, and 91% of companies have a customer loyalty or engagement program in place. These datasets can yield rich insights about customers’ identity, purchase behavior, and value to the company
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