Engaging alumni and competing for limited donation dollars has become increasingly difficult – studies show that gifts from alumni to U.S. higher education institutions declined by 8.5%, approximately $1.6 billion, in 2016.

The good news is that bringing back alumni dollars is possible with the data-driven efforts of Presidents, Provosts, and their administrators

Download the Research Brief, “Unlocking the Power of Alumni Giving,” to learn:

  • Why alumni donations are on the decline
  • What steps Presidents can take to promote alumni giving
  • How online platforms are changing the fundraising landscape


Hanover Research