Today’s B2B buyers have come to expect highly streamlined, error-free customer service and sales processes that are less reliant on in-person interactions. It’s one more thing—along with supply chain disruptions and workforce health concerns—that companies have had to adapt to since the pandemic’s beginning. To keep pace, companies must remain alert to industry changes and be ready to adjust their strategies or else risk falling behind their competition.
To help brands optimize their strategies to meet buyers’ expectations, our infographic—The B2B Buyer Shift of 2021—highlights key trends in B2B purchasing in the past year.
