The Impact of Customer Journey Maps

Share on twitter
Share on facebook
Share on linkedin

Customer journey maps are an important business investment for generating ROI across an organization. Organizations use and derive the most value from journey maps in areas that impact key initiatives, such as increasing customer satisfaction, prioritizing communication touchpoints, and refining products and services developed specifically to meet customer needs.

Organizations realize more value from customer journey maps when they are integrated across the organization—but many still avoid developing journey maps due to the upfront investment, not knowing how to build a comprehensive map, or not understanding their value.

To help demystify how organizations use and benefit from customer journey maps, Hanover Research surveyed business leaders to understand how they harness journey maps across business initiatives. This infographic breaks down the most common uses for customer journey maps and identifies which areas carry the highest value for organizations.

You Will Learn

The impacts of customer journey maps

Discover The Value of Customer Journey Maps

75% of organizations say that customer journey maps are an effective decision-making tool

Organizations use journey maps to address key business goals including sales, product development, marketing, and customer service.

86%

Drive Sales

91%

Identify Gaps in Communication Touchpoints

95%

Increase Customer Satisfaction

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

Let us come to you!

Receive industry insights directly in your inbox

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: