the state of prospective student enrollment covid-19

COVID-19 has increased the enrollment challenges facing many higher education institutions in both the short- and long-term. From attracting to matriculating and retaining students, the pandemic has the potential to make each of these points in the enrollment process even more difficult in the coming years. COVID-19 will especially affect prospective students, as the fall-out from the pandemic is impacting a wide array of factors that influence program selection.

To support these efforts, Hanover Research recently launched a Prospective Student Survey to more than 1,000 current high school sophomores and juniors planning to pursue a post-secondary education. The findings from this survey have been compiled in our new report, The State of Prospective Student Enrollment.

Download the report to learn more about:

  • The impact of COVID-19 on academic program preferences, degree interests, and format types
  • The most important factors prospective students are currently considering when deciding where to apply or attend
  • Best practices for institutions to communicate their COVID-19 response to prospective students

Download the report today!

Hanover Research