The State of Prospective Student Enrollment: COVID-19’s Impact on High School Students’ Academic Plans

COVID-19 has increased the enrollment challenges facing many higher education institutions in both the short- and long-term. From attracting to matriculating and retaining students, the pandemic has the potential to make each of these points in the enrollment process even more difficult in the coming years. COVID-19 will especially affect prospective students, as the fall-out from the pandemic is impacting a wide array of factors that influence program selection.

To support these efforts, Hanover Research recently launched a Prospective Student Survey to more than 1,000 current high school sophomores and juniors planning to pursue post-secondary education.

You Will Learn

the state of prospective student enrollment covid-19

Learn how COVID-19 has affected prospective students

Traditional student enrollment is on a years-long downward trend, and institutions need to do all they can to maximize applicants. While most high school students have made a decision one way or the other on their likelihood of continuing their education, nearly a quarter are not so sure—indicating they are moderately likely to enroll.

Download this brief to seize the opportunity to learn, meet, and address student concerns in these uncertain times.

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

Let us come to you!

Receive industry insights directly in your inbox

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: