All companies have a brand, whether they actively work to cultivate one or not. Organizations reap the value of brand equity in two ways: directly as revenue, when it drives customer purchases, and indirectly, as it influences market capitalization.
Today, a strong brand is more important than ever as companies are forced to compete with an increasing number of players across an expanding number of platforms. A solid brand presence can give a company longevity and recognition. However, over time the vast majority of companies will need to update their brand to reflect shifts in the market or changes in the company.
Our report counts down the seven most important tips that companies should consider when undertaking a rebrand and shares takeaways on how to ensure success while:
- Identifying important rebranding triggers
- Developing a disciplined rebranding framework
- Rigorously testing new branding concepts
- Anchoring your new brand to customer expectations
Download the report today!