Over time almost all companies will need to update their brand to reflect shifts in the market or changes in the organization. For most companies, the rebranding process is high risk, as it involves a significant investment in resources and a failed rebrand can cost customers and cause long-term damage.

In this eBook, we’ll count down the seven most important tips that companies should consider when undertaking a rebrand— and share takeaways on how to ensure success. You’ll learn:

  • When to initiate a rebranding initiative
  • What key stakeholders to involve in the rebranding process
  • Which market research methods you should leverage for success
  • How to ensure alignment between the new brand and customer expectations

Download your copy of Top Tips for a Successful Rebrand now

Hanover Research