Top 7 Tips for a Successful Rebrand

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Today, a strong brand is more important than ever as companies are forced to compete with an increasing number of players across an expanding number of platforms. A solid brand presence can give your company longevity and recognition. However, over time the vast majority of companies will need to update their brand to reflect shifts in the market or changes in the company. It’s why 75% of companies have undergone a rebrand since 2020.

Our report, Top 7 Tips for a Successful Rebrand, counts down the seven most important tips that companies should consider when undertaking a rebrand and shares takeaways on how to ensure success.

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Top 7 Tips for a Successful Rebrand

Ensure a successful rebranding

3 out of 5 chief executives believe their corporate brand and reputation represent more than 40% of their company's market capitalization.

World Economic Forum, Fleishman-Hillard

Understand the when, why and how of a successful rebrand.

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