Dramatic changes are hitting B2B organizations: a shift to eCommerce, the rise of the Millennial decision-maker, and the advent of the Maker Movement and the Internet of Things have shifted the way companies make, distribute, and sell their offerings.
The Trends in B2B Marketing: 2018 report unpacks the issues confronting B2B companies and highlights how savvy organizations use market intelligence and analytics to get ahead of a rapidly changing market, foster innovation, and drive growth.
AR, the ability to integrate digital data into a real experience, is predicted to become an $117.5B industry by 2022. A fast growing marketing tool, companies across industries are harnessing this technology to engage with consumers—from virtual hotel tours to placements of home furnishings and vacation trip previews.
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