Higher Education: A New & Complex Landscape
Higher education institutions face a unique mix of challenges and market demands. They must overcome continuing resource constraints including falling enrollment, reduced funding, and shrinking donor lists.
At the same time, they are expected to push the digital horizon with improved online course experiences, more creative digital fundraising campaigns, and authentic, Generation Z-friendly marketing experiences. As a result, higher education institutions must navigate a new and uncharted educational landscape in 2018.