Market research provides targeted business insights that companies can leverage to build effective strategies.
Almost 80% of businesses use market research to collect insights into their industry, performance, customers, and competition. As a result, they have achieved greater success at entering new and adjacent markets and increasing sales and retention.
By offering in-depth insights that uncover risks and enhance strategies, 86% of companies say market research findings are worth over 4 times the investment.
Learn how to gather the insights you need with the Ultimate Guide to Market Research.