As businesses grapple with the pandemic’s effect on buying behaviors, maintaining brand loyalty is critical to long-term success. How can organizations develop highly resonant messaging and shore up brand allegiance in a constantly-shifting landscape?

Listen as our panel of marketing experts,  Jocelyn Robertson (Director of Marketing, Daiya Foods Inc.), Marcia Hunt (Chief Marketing Officer, NutraDried Food Company), and Katie Marston (Chief Marketing Officer, Once Upon a Farm) discuss brand strategy frameworks, approaches to driving brand loyalty during COVID-19, the impacts of COVID-19 on brand messaging, and strategies for staying top of mind with customers.

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