Have you put yourself in your customers’ shoes to understand what they truly need and expect from your company? Do you have a clear understanding of the experience a customer has throughout the buying process?
A customer journey map is an invaluable tool for illustrating the buyer’s experience. It provides insight into how you can meet customers’ expectations, influences their behavior to optimize conversions, and finally, motivates them to purchase.
In fact, almost 90% of the professionals using customer journey mapping report seeing increases in customer satisfaction, lower churn rates, fewer customer complaints, and higher NPS scores.