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A strong brand helps organizations boost revenue, capitalize on market opportunities, and compete with an increasing number of players across an expanding number of…
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- Posted on: May 11, 2020
- Topic: Corporate
Building and maintaining a healthy brand is critical to organizational health. B2B brands with strong brand identities outperform their competitors by 73%, according to…
- Posted on: November 4, 2019
- Topic: Corporate
Customer journey maps aggregate a vast array of customer data to provide a logical, holistic representation of the purchasing process. For B2B organizations, journey…
- Posted on: July 19, 2019
- Topic: K-12 Education
As of the start of the 2018 school year, approximately 35 states are experiencing teacher shortages. The dearth of qualified teachers, in part, results…
- Posted on: July 19, 2019
- Topic: Corporate
In April, BUILDER.com released the results of its 2019 survey of residential contractors. The survey, as in previous years, asked about awareness, use, and…
- Posted on: February 19, 2019
- Topic: Higher Education
With a decline in tuition revenue, advancement officers are feeling pressure to drive income from alumni donations to support their institutions. The key to…
- Posted on: February 18, 2019
- Topic: Corporate
Building and maintaining a healthy brand has never been more difficult. New competitors are entering the market at lightning speed; customer demographics and behaviors…
- Posted on: November 26, 2018
- Topic: Higher Education
Amid declining state funding and falling enrollment, building a motivated donor base is critical to the financial health of higher education institutions. As the…
- Posted on: November 26, 2018
- Topic: Higher Education
University Business featured commentary from Hanover’s Daniel Thomas, Managing Content Director, in its article ‘Higher ed elevates CTE.’ Daniel provided detailed insights into…
- Posted on: November 19, 2018
- Topic: Corporate
Building and maintaining a strong, healthy, and reputable brand is often easier said than done. Brand health is impacted by a variety of factors,…
- Posted on: November 14, 2018
- Topic: Corporate
Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for driving organic growth, from…
