Reports & Briefs

The latest research briefs and reports to help you understand the trends driving your organization

Filter posts by:

The impacts of customer journey maps
Customer journey maps are an important business investment for generating ROI across an organization. Organizations use and derive the most value from journey maps…
2019 trends in market analysis
Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage and grow market share….
Customer Segmentation Guidebook
To keep pace with the evolving customer, organizations need to know whom to target, what influences their decisions, and how to reach them. Customer…
6 Brand Tracking Metrics Infographic
40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where your brand falls in…