Reports & Briefs

The latest research briefs and reports to help you understand the trends driving your organization

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Measuring a company’s value relative to competitors has become critical during COVID-19—making brand equity research a priority for over a third of companies in…
covid-19 business situation report
To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a regular basis. After…
The State of Brand Measurement
Now more than ever, it’s critical for organizations to clearly define and aggressively differentiate their unique value proposition, as well as shore up customer…
Brand Tracking
Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be…
As a result of COVID-19, consumers have shifted away from spending on non-essential products, and are prioritizing spending in essential product categories. However, brand…
the state of product development
Product development—either refining existing products or creating wholly new products—is a key driver of organic growth for most organizations. However, product development is not…