Reports & Briefs

The latest research briefs and reports to help you understand the trends driving your organization

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report cover for 2021 Trends in Shifting Consumer Behavior
42% of consumers said they spent time during the pandemic re-evaluating what they want from a brand or product. Is your brand adapting to…
covid-19 business situation report
To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a regular basis. After…
Long-term growth is a top priority for companies—nearly two-thirds of businesses identify growth as a top item on their executives’ agendas. However, developing a…
The State of Brand Measurement
Now more than ever, it’s critical for organizations to clearly define and aggressively differentiate their unique value proposition, as well as shore up customer…
Brand Tracking
Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be…