Unlock Your Most Valuable Customers with Customized Segmentation

Maximize sales and marketing efforts with our 19-point framework.

Find your most valuable customers and boost your sales

Our proprietary 19-point Customer Segmentation Framework goes beyond a basic cluster analysis to provide a complete view of your customer segments.

The result? Customer insights you can use right away to make decisions.

more annual profit for companies that tailor offerings to buyer segments

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Understand Your Customers Better

Gain a deeper understanding of your customers' preferences, behaviors, and buying habits to inform your business decisions and increase sales.

Target The Right Customers

Use customer insights to tailor your offerings, messaging, and campaigns to the right audience, driving demand and increasing the effectiveness of your marketing efforts.

Streamline Customer Interactions

Identify and optimize the channels through which your customers prefer to interact with your business, making it easier for them to access your products or services and focusing your efforts on your most promising customers.

Leading brands choose Hanover for market research expertise

Tailored Surveys

Your business is unique, and so are your customers. That's why we customize every customer segmentation survey to reflect your business and customers' unique characteristics. You'll get insights tailored specifically to your business needs.

Proprietary Framework

Our 19-point Customer Segmentation Framework goes beyond basic cluster analysis to collect critical data points across behavioral, demographic, psychographic, and attitudinal attributes. This allows us to provide you with a complete customer segmentation profile and actionable insights.

Research Excellence

Our experts design and field your survey to ensure unbiased results. No need to DIY your own survey or be responsible for plugging in your own instrument.

Expert Analysis

Don't waste your valuable time sifting through AI-generated, automatic insights. Our experts interpret the data for you, providing you with the insights you need to create customer profiles for immediate use. Our human-driven analysis ensures the accuracy and relevance of the insights you receive.

Sauer Brands Takes a Data-Based Approach to Drive Customer Loyalty and New Product Development

“We have launched three new brands and brand segments in the last year and Hanover has been there every step of the way for every single one of those brands in understanding how our consumers are going to use these products, when would they most use them, and what would they most use them on.”

– Shon Pagel, Director of Brand and Marketing, Sauer Brands

Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences

“Hanover’s analysis provided detailed insights into customer preferences for this equipment and the competitive landscape, helping us stand out further in the market and meet our customers’ biggest needs.”

– Jeff Weido, Senior Director, Product Management & Marketing

3Pillar Global Hones Its Go-to-Market Strategy with Hanover’s Data Backing

Our collaboration with Hanover offered the data backing we needed to build the foundation of our go-to-market strategy in a new vertical. Their final findings were essential in presenting to all of our stakeholders, including a board presentation. We are now moving forward with similar engagements of two additional market segments.

– Heather Combs, Chief Operating Officer

Evoqua Water Technologies Strengthens its Positioning in the Water Treatment Solutions Market

“Hanover’s recent voice of customer work with us has been insightful and informative as we seek to strengthen our positioning in a few key segments of the water treatment solutions market. The research was both helpful in confirming some previously held hypotheses, as well as uncovering some surprising market insights. The insights from our work together are being shared with leadership at Evoqua and will be supporting our strategy and sales efforts going forward.”

– Walt Kozlowski, Director, Strategic Marketing