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Armstrong Flooring, Inc. Addresses Pressing Product Line Need with Hanover’s Survey

Hanover’s new five-day quick turn survey was just what we needed to address a pressing need. We were on track to launch a product line, but needed help to get the internal teams aligned on that new product name. The survey’s quick results helped dispel all the concerns as it showed that our customers preferred the new product name. Once the survey results came in, the tone of the conversation changed from emotion-tied assumptions to fact-based decision making. And ultimately, this enabled us to move ahead on schedule with the product line launch.

Armstrong Flooring, Inc.
armstrong flooring

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About Armstrong Flooring, Inc.

Armstrong Flooring has spent the 20th century flooring America’s homes, schools, offices, stores, and hospitals. In the process, it became North America’s largest producer of resilient flooring products with eight manufacturing facilities in the United States, China, and Australia.

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