Partnering with Hanover helps BIC better understand our consumers. Our team works across departments to prioritize product launches and refinements, and then uses Hanover as a sounding board to determine the best way to extract consumer needs. We have internal marketers and researchers gathering secondary data, but Hanover helps us to understand on a deeper level how our target audience will respond to specific questions.

bic

Keith Last; Brand Manager-Lighters, BIC

Hanover Research