When I joined Cloverdale last year, I had to quickly establish baseline metrics in key markets for multiple brands, and Hanover’s Brand Tracker was an ideal solution.
The Brand Tracker platform turns data into simple visual stories, and makes it easy to communicate brand metrics with various stakeholders throughout my organization. It has helped to inform and validate key strategic decisions when married with additional insights and data from other sources. I look forward to doing a second wave in the future to see how our investments have moved the needle vs. our competition in key markets.
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