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FLEXcon Company, Inc. Solidifies its Product Positioning with Hanover’s Focus Group

FLEXcon was interested in testing its value proposition for a new product. It was important for us to understand how current and potential stakeholders perceive brand, product and service in their purchase decision. Hanover’s bulletin board focus group (BBFG) helped us determine what is most valuable and how to position the product. We were highly satisfied with the results.

Amit Roy, Business Development Manager

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About FLEXcon Company, Inc.

FLEXcon manufactures coated and laminated films and adhesives to provide customers with custom products to meet their specific needs.

To learn more, click here.

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