FLEXcon was interested in testing its value proposition for a new product. It was important for us to understand how current and potential stakeholders perceive brand, product and service in their purchase decision. Hanover’s bulletin board focus group (BBFG) helped us determine what is most valuable and how to position the product. We were highly satisfied with the results.
Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.
Have questions? Please visit our contact page.
Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in:
Tell us more about yourself and what challenge we can help solve.