The Haslam College of Business at the University of Tennessee, Knoxville, recognizes the graduate and executive education field is changing quickly. The need for our college’s graduate and executive education programs to adapt quickly is increasing. To keep up with the speed of industry change, we needed a partner that would allow our team to test market responses to different ideas. We have enjoyed working with Hanover because they are able to provide a quick, high-level responses that give us direction. If we choose to go into more depth on a research question or issue, Hanover has the capacity to do more detailed research as well. We want to make decisions based on data and Hanover Research provides us the ability to do just that.
- Bruce K. Behn; Associate Dean for Graduate & Executive Education; The University of Tennessee Haslam College of Business