University School and Hanover Strengthen its K-12 Enrollment and Marketing

We were seeking a research partner who could offer both a strategic, data-driven approach and the flexibility to align with our school’s unique enrollment and marketing priorities. We turned to Hanover to meet our goals, which include strengthening the pipeline at key entry points, refining our messaging to better speak to our target audiences, and uncovering opportunities for greater socioeconomic and geographic diversity. Long term, we believe Hanover’s analysis will help us evolve our messaging to resonate more deeply with families who are a strong match for our mission but may not currently see themselves in our school. Ultimately, a good partner like Hanover won’t just answer your questions; they’ll help you refine them and offer invaluable action plans. Be ready to engage in the process — so that this work becomes a tool for alignment and action, not just another report.

—Christina Townsend Hartz, Director of Admission & Financial Aid
University School and Hanover partner to improve its K-12 enrollment and marketing strategies to expand and diversify student body.

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About University School

University School (US) is an independent day school for boys in Junior Kindergarten through Grade 12, with two campuses in Northeast Ohio. Established in 1890, US remains true to its founding vision of guiding students in all aspects of their growth, so they may forge their own path to fulfillment with confidence.

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