The current landscape is far more competitive than it was a few years ago. We can no longer afford to make decisions based on syndicated research, decisions our peers have made, or gut feeling. We don’t have the luxury of a robust institutional research department to support our decision-making, and we see Hanover as a cost-effective way to provide custom research for a fixed annual cost that will inform decisions the College of Business is facing. We plan to leverage Hanover especially as it relates to new programming - assessing the viability of new offerings, our competition, and how best to attract and retain the best and brightest students. We would like to set a new standard and create a culture of data-driven-decision-making. We are especially excited to develop a stronger understanding of our current market – what current programs should we expand and what new programs should we consider. Working with Hanover will ultimately increase our competitiveness and ability to attract and retain students.
- Robert T. Burrus, Jr.; Dean, Cameron School of Business, University of North Carolina Wilmington