As a premiere research institution, NC State is committed to employing a data-driven decision-making process, which informs how we determine marketing and communications strategy. That commitment places a premium on acquisition of high-quality, non-biased research to apply to a broad spectrum of communications questions and challenges, and we investigated a number of different possible ways to meet that need. In the end, we determined that for our current circumstances, engaging an independent, private sector research firm was the most cost-effective method to obtain the data that we need. After comparing competing vendor capabilities and costs, we chose Hanover Research as our partner.
Mark Minor, Assistant Vice Chancellor of Marketing and Communications