In the increasingly competitive world of higher education, we must understand our markets, our own brand, and optimize our spending in order to provide the best possible future for our students. We decided to partner with Hanover due to their successful history of working with other institutions and colleges dealing with similar challenges—in particular, their significant experience working with Colleges of Fine Arts.
Hanover’s ability to bring data experience and an understanding of the market to help to address a wide variety of persistent questions was important to us, and the queue model made Hanover more economical than hiring individual consulting groups for each of the studies we needed to pursue. We plan to work with Hanover to study areas such as optimizing our scholarship/yield strategy, improving marketing/brand perception, and updating our alumni data.
Matthew Shaftel, Ph.D., Dean