Why Once Upon a Farm Organics is Partnering with Hanover Research

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Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.

Katie Marston, CMO and Nicole MacNeill, Brand Manager
once upon a farm organics

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About Once Upon a Farm Organics

Once Upon a Farm Organics provides farm-to-family, cold-pressed baby food blends grown by passionate farmers.

To learn more, click here.

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