Otterbein University Evaluates Enrollment Opportunities with Hanover’s Market Research Support

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In the coming year, a key goal for Otterbein University will be to understand the current landscape, during and after COVID-19. In order to achieve a sustainable future, we need to understand what additional enrollment streams are attainable in our crowded marketplace, our position in the market, and what our real price point is.

As we had not had an external market research partner since 2011-12, we felt it was time to get a qualified understanding of the marketplace. Hanover’s ability to begin research projects quickly was a significant factor in the decision to partner; additionally, we found value in the subscription model, knowing that we could identify projects to meet our needs over time. We believe that Hanover has the tools to help us access and understand the data necessary to Otterbein’s success.

Jefferson R. Blackburn-Smith, Vice President, Enrollment and Marketing
otterbein university

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About Otterbein University

Otterbein is a regionally-accredited liberal arts university located in picturesque Westerville, Ohio. Since its founding in 1847, Otterbein has been recognized for its pace-setting ideals, its ground-breaking integrative studies curriculum, its standing among the country’s first co-education institutions, and its commitment to serve the public good.

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