Hanover Research Quantifies Promotion Offers for Princess Cruises

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We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.

Brent Haydamack; Director of Market Research & Consumer Insights, Princess Cruises
Princess Cruises

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