Sigma Assesses its Brand Equity with Hanover’s Brand Expertise

We have a very lean Marketing team and really needed to understand our brand equity, but we didn’t have the resources to put towards it. Hanover provided us not only with capacity to understand our brand, but their expertise in brand assessments with CPG organizations provided a capability that would take us a long time to find or build. Hanover is a partnership we plan to keep for years to come.

Shawn Munck, Director of Marketing, European Brands

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About Sigma

Sigma is a global food company dedicated to bringing local favorite foods to communities everywhere. In 18 countries worldwide, Sigma offers quality food at a range of price points and across diverse categories.

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