The University of Texas at Arlington College of Engineering Explores the Competitive Landscape with Hanover’s Market Analysis Solutions

As part of our mission to educate talented engineers, UTA Engineering is seeking to understand the markets for specific engineering programmatic offerings in Texas and the United States, principally at the master’s level. We were looking for a partner who could support us in assessing these markets and in marketing programmatic offerings to the local DFW industrial community, potentially extending to other communities like health care and financial services. Additionally, we needed marketing support to successfully promote non-computer science-based offerings.

We chose Hanover to help us meet these goals due to their knowledge of the educational environment and of engineering in particular. Hanover’s price point and flexibility in undertaking this research additionally helped inform our decision to partner. For other colleges considering external support, look for a company that can do research that you need but can’t easily do yourself and that fits your budget and required flexibility. Make a choice and just do it—waiting for answers to arrive won’t help in a quickly growing competitive market.

Dean Peter Crouch

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About the University of Texas at Arlington College of Engineering

For more than 60 years, the College of Engineering has provided highly trained engineers for the workforce in North Texas and beyond. UTA offers the most comprehensive engineering program in North Texas, with 11 baccalaureate, 12 master’s, and 9 doctoral degree programs.

To learn more, click here.

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