Transylvania University Seeks to Meet Strategic Enrollment Goals with Hanover’s Research Support

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In the coming year, we’re focused on examining pricing relative to our current and potential new markets, exploring new academic programs, innovating our messaging and communication strategy, and, ultimately, meeting our strategic enrollment goals. We decided to partner with Hanover to support us in this mission because of their reputation in the industry, specifically with research; comprehensive approach to research rather than single/siloed research studies; and their commitment to Transy success. We felt confident that Hanover could help due to their experience with similar schools and their queue approach and dashboards. Additionally, our initial conversations with our Hanover team felt like a true partnership, not a vendor/client relationship. For others considering an external vendor, my advice would be to have clear goals in mind for your institution, align your market research needs with your strategic plan/priorities, seek input and buy-in from cabinet/senior campus colleagues, and do your homework on any vendor.

Sarah E. Coen, Vice President of Strategic Initiatives and Enrollment Management
transylvania university

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Transylvania University is a top‑ranked private liberal arts college in Lexington, Kentucky featuring a community-driven, personalized approach to education through 46 majors.

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